Eductaion

EDP416 Assessment Item 1 (External) Type:Writing Task Description:This item asks you to engage key socio-cultural concepts encountered in the first module of the unit. Part A asks you to define a chosen number of concepts from Module 1 and consider their implications for education. Part B asks you to describe a school-based, socio-cultural pedagogical situation or problem related to one of the chosen topics. Audience:Tutor Length:1000-1200 words in total (Parts A and B) Outcomes:1, 2 & 3 Weighting:40% (All four task elements are equally valued)Posting Date:[See ‘Key Information at a Glance’ on Blackboard ‘Unit Details’ menu item] Part A: Definition and Discussion of Unit Concepts The following list contains the five topics covered in Module One of the unit. Under each topic is a number of related concepts. You are asked to choose ONE (1) concept from three (3) different topics and, in an extended piece of writing of 250–300 words for each concept: i) Define the concept as it has been introduced to you in the unit (via the unit textbook, CMD readings, and lectures) i) Discuss what you understand to be the main implications for education A Guide for this assessment item has been prepared to assist you and is available on Blackboard. Remember, for Part A you are only choosing ONE (1) concept from each of three different topics. This means you will be responding to a maximum of THREE (3) different concepts in total. TOPIC: SOCIAL CLASS AND EDUCATION Concept:Social class Concept:Individual ability Concept:Cultural capital theory References for consultationUnit textbook and CMD references such as Germov (1998) and Henry (2000). TOPIC: RACE/ETHNICITY AND EDUCATION Concept:The (faulty and racist) science of race Concept:Individual and institutional discrimination Concept:Indigeneity and education References for consultation Unit textbook and CMD references such as Aveling (2007), Lampert (2005), Milojevic (2001), Noddings (2005), Rose, D. et al. (1999), Tsolidis (2001). TOPIC: CHILDHOOD, YOUTH AND SCHOOLING Concept:Social construction of childhood and youthConcept:Childhood OR youth and social governance Concept:The disappearance of childhood References for consultation Unit textbook and CMD references such as Christensen and James (1999), McDonnell (2006), Brooks (2006), Postman (1994), Symes and Preston (1997), Tait (2001), Tyler, D. (1993)). TOPIC: GENDER AND EDUCATION Concept:The (faulty) notion of boys and girls as biologically determined Concept:Schooling as a gender regime Concept:The ‘What about the boys? ’ debate (Debate over boys as disadvantaged. ) References for consultationUnit textbook and CMD references such as Kehily (2001), MacNaughton (2000), Martino and Berill (2003), McLeod (2001), Mills et al. (2004), Rasmussen (2004), White and Wyn (2008). Part B: A Related Socio-Cultural Pedagogical Problem Select ONE (1) of the concepts from your response, above, and, in an extended paragraph o f 250–300 words, briefly describe a specific classroom or school-based socio-cultural pedagogical situation/problem that is: i) related to the concept (or broader unit topic from which it derives) and ii) likely to be encountered by a graduate teacher.Relevant contextual information about the students, teacher, school and locale should also be provided. Refer to relevant literature where appropriate. This part of Assessment Item 1 builds conceptual skills which are developed further in Assessment Item 2. For this reason, you definitely need to consult the Guide for Assessment Item 2—specifically the section on the ‘socio-cultural pedagogical situation/ problem’. (Note that for this part of your first assignment you do not develop an ‘initiative’ or ‘solution’ in response to the problem). ***

Bantay-Dagat Program (Unfinished)

Introduction Our environment is our primary concern today, for the environment that have nurtured us and provided us with everything that we need for sustenance is now in peril. Pollution, destruction of forests, extinction of floral and faunal species, coral bleaching, loss of arable due to erosion – all of these, and more, are the products of man’s destructive activities that continually threaten our fragile environment. Furthermore, the constant ruining of the environment often creates catastrophes that can, and will, endanger our very own lives.Therefore, we must conserve, protect, and save our environment for environment’s sake, for our children’s sake, and for our sake. In connection, we, the students of the University of the Philippines in the Visayas of the NSTP-CWTS program AY 2012-2013 heed to the call of the world for a new wave of young people who can bring change towards their fellowmen in the context of environmentalism, envisioned to do our part in the fruitful conservation of Mother Nature.This plan of action of ours is our own way as students to meet local and national conservation efforts towards a more sustainable development of our beloved country. Description The Bantay Dagat Project as proposed by the National Service Training Program (NSTP) officers is a program in which the beautification of native beaches and awakening of the community’s awareness regarding proper waste disposal are accentuated as the principal goals.Background The beaches of Brgy. Santo Nino Sur are said to be one of the best beaches in the province of Iloilo, visited annually by many local and foreign tourists alike. However, decades of human occupation have tarnished the beauty of the site, and is now littered with a lot of garbage. There are lot of floating debris in the sea, and the coast is strewn with many unwanted materials, suggesting years of uncareful management of the area.

Pizza Hut Essay

Executive Summary Pizza Hut is one of the leading pizza restaurant companies in the world in terms of both the number of outlets and the percentage of market share that it holds. Pizza Hut’s main purposes are to provide foods and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. Pizza Hut believes a plentiful and leveraged diverse strategy is a competitive advantage. Their goal is to grow that competitive edge by fostering an inclusive culture. Diversity is a business strategy for Pizza Hut. It’s an intentional choice that creates sustainable competitive advantage.This report provides an analysis and evaluation of the current and prospective liquidity and financial stability of Pizza Hut. Methods of analysis include Company Overview, Entry Strategies, Entry Restrictions, Political, Cultural Values, Economical Conditions, CSR programs, Marketing Mix, etc. Company Overview Early History: Pizza Hut was founded in June 15, 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor—then a rarity—they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys and Bender opened the first Pizza Hut restaurant; on opening night, they gave pizza away to encourage community interest. A year later, in 1959, Pizza Hut was incorporated in Kansas, and Dick Hassur opened the first franchise unit in Topeka. Pizza Hut Today: Pizza Hut is not only the acknowledged leader of pizza industry worldwide, but it is also the world’s largest pizza chain with more than 6,100 restaurants in the United States and over 5,500 restaurants in 97 countries  and territories around the world, employing more than 300,000 people, serving 1.7 million pizzas everyday to more than seven million customers. Pizza Hut’s Mission Statement: We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back!† We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth. Core Values: P.E.A.R.L.S Passionfor excellence in doing every thing Execute with positive energy and urgency Accountablefor growth in customer satisfaction Recognize the achievements of others Listen and more importantly, respond to the voice of customers Vision: The vision of â€Å"Pizza Hut† is that â€Å"reach on the top of the peak to provide best service and taste† & â€Å"To see Yum on customer’s face†. Present Major Goals: Our goal is to reach 85% recognition of the new product in our target market. As with all businesses, the most important goal of a company is to increase revenue and profits. Customer satisfaction is for most. Practice what we preach: integrity, ethics and open communication. SWOT Analysis: Strengths Part of the largest restaurant chain in the world Over 20,000 franchises around the world Brand leader in the UK Innovative range of pizzas under one roof Famous television advertising Weaknesses Loyal customers are feeling that the satisfaction of the pizzas is declining. While Novak said Pizza Hut’s expansion into China is going exceedingly well. There are complex computer systems and internal conflicts from franchisees. Opportunities New Pizzas with different crust sizes and flavours. Pizza Hut expands Indian market menu and looks to old favourite to bolstersales in the US Pizza Hut targets upscale products and a downscale consumer base. Threats Rising competition undermines Pizza Hut as consumers go for greater convenience. Rising cheese costs threaten margins. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza called: McPizza. Country of its Origin: Headquartered in 7100 Corporate Drive Plano, Texas 75024, United States, Pizza Hut is a subsidiary of Yum! Brands, Inc., the world’s largest restaurant company. Countries of its operations: Japan Mexico Spain Germany Russia China Singapore Malaysia U.K. U.S., etc. Competitors: McDonalds Dominos Subway Smokin Joes TacoBell Papa John’s Pizza Competitor Analysis: Many pizza chains decided to diversify and offer new non-pizza items such as Buffalo wings and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. Entry Strategies Entry Strategy In Bangladesh, Pizza Hut has done market development. Pizza Hut has made pizza familiar to the people of Bangladesh. Pizza Hut is the 1st chain restaurant of Bangladesh. Advantages Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. Pizza Hut has a good brand image which helped them to reach their target customer easily. For good brand image Pizza Hut has easily become the market leader. Disadvantages For their brand image Pizza Hut has less chance for diversification. Less â€Å"Freedom of choice† for customers in menu. Less opportunity for product development. Entry Restrictions There is no such entry restriction in Bangladesh. Multinationals face different entry restrictions in some countries.Such as- High tax rate High registration fee High establishment expence Quota system High employment rate High production cost Political, Cultural Values and Economical Condition For political ups and down the economical growth hampers. As a result disposable income can be reducing. It is a concern for Pizza Hut. Pizza is a western food. It does not match with Bangladeshi culture. But urban people of Bangladesh are being attracted to western culture. So we are hoping that customers of Pizza Hut will increase day by day and gradually people of our country will accept pizza as a common food. The GDP of south asian countries are increasing day by day. So it’s a good opportunity and high time to establish any business in this continent. Extrinsic and Intrinsic, Motivational and Hygienic factors/rewards Extrinsic Rewards: Extrinsic reward is something given as a recognition of good work. Pizza Hut offers various kinds of extrinsic rewards to its employees, which are: Pay Raises Promotions Awards Intrinsic Rewards: Intrinsic reward means personal satisfaction felt for a job well done. Employees who work in Pizza Hut take â€Å"Pride in their performance† and develop a â€Å"Sense of achievement† Motivational Factors: Motivational factors are job factors that cause the employees to be productive and keep them satisfied. The motivational factors offered by Pizza Hut are: Attainment Acknowledgement Job itself Accountability Career augmentation Hygienic Factors: Hygienic factors are those that can cause dissatisfaction if missing but that do not necessarily motivates employees. Hygienic factors offered by Pizza Hut are: Compensation Benefits of employee Policy for company Job safety Working environment Inter-personal relations Supervisor’s attitude Motivational Theories Followed By Pizza Hut: Pizza Hut follows â€Å"Theory Y†, â€Å"Adam’s Equity Theory† and â€Å"Herzberg’s Two Factor Theory† in treating its employees in all countries. The theories which have been described are the shedding of motivation. Nonetheless the theories are followed; the most important factors are the fascinating work and intensive pay for the employee. If there is the proper configuration in between individual and proficient objects, then employee motivation is an easy task. There are other choices such as job improvement, enhancement, encouragement, fiscal and non-fiscal reward (e.g. identification) should be well thought-out. It may be really tough to moderate the reward system of an organization for all individuals but it is possible to formulate an acceptable method which is suitable for both employees and company. CSR Programs Corporate Social Responsibility means the concern businesses have for the welfare of society. It is based on a commitment to integrity, fairness and respect.CSR proponents argue that businesses owe their existence to the societies they serve and cannot exist in societies that fail. Pizza Hut’s some great CSR programs are: As the largest pizza restaurant company in the world, with approximately 6,200 locations in the US, Pizza Hut is proud of the change it affected as the official World Food Programme sponsor and partner. But, as a company with deep roots in the Dallas-Fort Worth community (its HQs are in Plano and it has124 restaurants across the metroplex), Pizza Hut is especially proud of the relationship that they’ve formed with Children’s Medical Center and the opportunity it’s afforded them to invest in and impact their community, year-round.Over the last year, Pizza Hut employees have read to patients at Children’s, hosted patient â€Å"Pizza Pal† craft parties, been a food partner for the annual Red Balloon Run & Ride, and sponsored the Children’s Medical Center Holiday Parade. With Children’s doing its part to Make It GreatTM in the DFW community, Pizza Hut is thrilled to be the presenting sponsor of the 25th Annual Children’s Medical Cen ter Holiday Parade, which promises to be the best parade to date! Pizza Hut has integrated the â€Å"Carry Out for Literacy† card into their corporate image and giving. Proceeds from the card flow into a donor advised fund at the Hawaii Community Foundation, where HCF helps to evaluate potential grants supporting literacy. Pizza Hut (UK) supports the Starlight Children’s Foundation, a registered charity that works to brighten the lives of seriously ill children by granting their wishes and entertaining them while they are in hospital. Wishes can range from going to Disneyland, to meeting a favourite soap star or even winning the Grand Prix! Each year the demand grows for wishes, Starlight Fun Centers (mobile entertaining trolleys), Starlight Hospital Projects, hospital parties and outings. Pizza Hut employees have been fundraising the length and breadth of the UK for Starlight and are always looking for new and innovative ways to raise further support. All these progra ms are philanthropy based because they included charitable donations. Marketing Mix Product Pizza Hut’s main product is Pizza. Price The price of pizza is high for people of Bangladesh Place Pizza Hut has outlets in Dhaka and Chittagong only. Promotion Pizza Hut has doing promotion for their target customers. Physical Evidence The outlets of Pizza Hut are the only physical evidence of Pizza Hut. People Pizza Hut hires educated and well manner people for their service. Positioning Pizza Hut has position themselves by creating values and believes. IMC Campaign of Pizza Hut At present Pizza Hut is putting on their billboards in major places of Chittagong and Dhaka city. In these billboards they have mainly focused on their offerings and discounts. Pizza Hut is using print media a lot for their IMC campaign, such as- News paper, magazines, periodicals etc. In there, they have also focused on their different offerings and discounts. During Ramadan they give a special offer for customers. Pizza Hut offers buffet pizza for customers and the person who eats maximum pizza, he gets free buffet for the next day. At present Pizza Hut has introduced â€Å"Pizza Hut Delivery† (PHD) in major places of Dhaka and Chittagong city. And to introduce PHD they have used billboards, leaflets and print media ads a lot. Contingency Strategies TVC (Television commercial)- Pizza Hut can use TVC for their promotional campaign. Pizza Hut can do campaign in schools, colleges and universities. Pizza Hut can do campaign in major commercial places. Pizza Hut can use FM radio for their promotion. Pizza Hut can sponsors different events for their promotion. Pizza Hut can do market research to find out what kind of promotional activities will affect their target customers. Pizza Hut can arrange contests for youth. Pizza Hut can introduce less fat and calorie pizzas for aged people. Guerilla marketing can be very effective for Pizza Hut. Conclusion Pizza Hut has many targets which it has achieved in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Reference â€Å"CSR Program†, accessed 20 April 2013, ‘Pizza Hut’, wiki article, April 19, 2013, accessed 20 April 2013, . William G. Nickels; James M. McHugh; Susan M. McHugh (2010). Understanding Business, 9th Edition, McGraw-Hill Irwin, NY.

Macroeconomices Term Paper Example | Topics and Well Written Essays - 1500 words

Macroeconomices - Term Paper Example These transactions enter as either debit items or credit items. The debit items include all payments to other countries: these include the countrys purchases of imports, the spending on investment it makes abroad and the interest and dividends paid to people abroad who have invested in the country. The credit items include all receipts from other countries: from the sales of exports, from inward investment expenditure and from interest and dividends earned from abroad. (John Solomon, Essentials of Economics, page 462-265) The sale of exports and any other receipts earn foreign currency. The purchase of imports or any other payments abroad use up foreign currency. If we start to spend more foreign currency than we earn, one of two things must happen. Both are likely to be a problem. The balance of payments will go into deficit. In other words, there will be shortfall of foreign currencies. The government will therefore have to borrow money from abroad, or draw on its foreign currency reserves to make up the shortfall. This is a problem because, if it goes on too long, overseas debts will mount, along with the interest that must be paid; and/or reserves will begin to run low. The exchange rate will fall. The exchange rate is the rate at which one currency exchanges for another. For example, the exchange rate of the pound into the dollar might be  £1= $1.60. When all the components such as current account, capital account, financial account of the balance of payments account are taken together, the balance of payments should exactly balance: credits should equal debits. If they are not equal, the rate of exchange would have to adjust until they were, or the government would have to intervene to make them equal. In order to achieve the goals of high and sustainable economic growth, low unemployment, low inflation, a satisfactory balance of payments and stable exchange rates,

Managing Change Research Proposal Example | Topics and Well Written Essays - 1000 words - 1

Managing Change - Research Proposal Example n being that, with change a company gains new perspectives on its operations, develops new ways of managing itself which are intended to make a positive impact. Several organizations go through various types of changes, either as dictated by their markets or their own growth definitions. Examples of common changes are such as: Changes in a company’s corporate strategies, privatization of a company, merging or internalization and such. In these changes, a company will tend to focus on how it will grow and be able to get high returns in revenue. Other than revenue, focus may be on employee relations, management structuring, and market target and competitively in market space. Fitting into these changes will often be dependent on the reason for making the changes. In situations where companies are forced to make changes, there is usually difficulty in adjusting to their new environment. Difficulties in adjusting may hinder company growth and performance in achieving the goals set. However, a company’s management may actively be involved in the process, making every employee fit in to the changes occurring. The following proposal will cover a case on The Gulf Cooperation Council (GCC). The GCC covered banks in six countries – Qatar, Saudi Arabia, Oman, Kuwait, United Arab Emirates and Bahrain. The reason for choosing the GCC as the case for this assignment is from the recent trends in the organization. In the recent years, banks in in the above named countries have started to change their mode of operation. The change has greatly been influenced by economic forces surrounding this countries. That is, taking an example of a bank in the GCC, the traditional way of operation focused on oil-driven markets and governmental organizations. Telecommunications, tourism and other government based organizations had taken over the markets in the countries mentioned above. Banks would focus on these areas, ignoring other emerging and potential economic areas. In the recent

Analyze two pictures Essay Example | Topics and Well Written Essays - 750 words

Analyze two pictures - Essay Example In this image, Nauman uses the literal depicting of linguistic performativity method in order to achieve layers of potential meaning to the viewer. Notions of identity and body, the role played by language, artistic process and the phenomena of spatial awareness and participation of the viewer can be said to be the most recurring themes in the Nauman’s artwork. Comparing the time this photograph was taken and when the â€Å"Self Portrait† by Albrecht Durer, 1500 was painted, it can be seen as a daring art since it is colored and digital, and that time they were considered to be artless and perfunctory in nature. It brings out the notion that the artist of the image was engaging insolently with the limits of discourse and art practice (Danto 149). In comparison with the oil painting, the photography can be identified to represent non-art functions even though it denies the autonomy and authorship of art. With the image acknowledging the representation of language through letters in art and manipulating power of the language, Nauman brings the notion that language in photography can function as a tool for guiding people in the society. Of course, language, images are inseparable from language as representation and can be invaluable source material in any artist’s future works that the pivot of the language instability by use of documentation through the camera. Therefore, this kind of Nouman’s art, transformed the world of art by bringing an installation or digital art. In the Eating my words photography, the tacitly mute Nauman derides the notion that, the image depicts self-expression in the context of art as well as to the public or viewer (Morgan 152). In the photography, language and the way it relates to the visual content of the photograph are seen as the central actors directed cleverly by Nauman. Following an innovative, rigorous approach, Nauman explores vario us means of expression and is considered

Discussion-MODULE 10 Essay Example | Topics and Well Written Essays - 250 words

Discussion-MODULE 10 - Essay Example -Classic societies in Mesoamerica included the presence of jade carvings, engineering genius, complex and perfect signs, the Oto-Manguean language, and the establishment of the 365-day secular calendar and 260-day ritual calendar . Other features included monumental stone heads, and occupation of Balsa river basin, which is the origin of the Olmec society Olmec culture. On the other hand, the lecture, textbook, the reading by Diaz del Castillo, and the video "Engineering an Empire: Aztecs," describes the origins of Aztec society and their rise to power in the Valley of Mexico. Indeed, they agree that the origin of the Aztec is legendary and uncertain but relate their traditions to hunters and gatherers who originated from the northern Mexican plateau before migrating to the Valley of Mexico. The name Aztec originated from the name Aztlà ¡n that referred to northern Mexico. The Aztec rose to power in the Valley of Mexico by forming allies with the powerful tribes in the Valley of Mexico, brilliant military campaigns, and adopting new technologies to survive in the harsh environment. Ideally, the technological achievements in Tenochtitlan enhanced their gradual accumulation of power by transforming the marshes in the Valley of Mexico into rich agricultural land that improved their economic capacity to fight their rivals. They also used technologies to expand the island and create more spaces for transporting their materials. However, the human sacrifice practice adopted by the Aztec led to their fall since they sacrificed a huge number of their people at once thus deflating their army. The human sacrifice led to the defeat by the Spaniards who later occupied the Mexico City. Moreover, the lecture, textbook, and the reading by Cieza de Leon describe the basis of Andean society and the rise of the Inca Empire. The use of huge numbers of reluctant draftees defined the basis of Andean society that was fighting the Spaniards. The Inca Empire rose in the 1440s under the

From the perspective of UN peacekeeping operations, was the Essay

From the perspective of UN peacekeeping operations, was the humanitarian intervention in Libya justified - Essay Example Considering both the views listed above and the situation that existed in Libya during the unrest, an important question arises: was humanitarian intervention justified? By considering the systematic violation of human rights by the regime, the aggravating refugee situation and the rampant anarchy, do the UN protocols really reflect changes in international politics? In addition to this, does it justify the need for humanitarian intervention in such a way that the needs of the country are met without negative impacts such as exploitation? Did the situation in Libya really necessitate UN humanitarian intervention? And do the rules and regulations laid down by the UN justify military intervention in Libya under international law? As a result of these questions, the underlying factor that stands is whether there is need to justify the UN Humanitarian Intervention in Libya. In this paper, I shall review the problem statement in order to understand the background of the situation. Review of the various literatures concerning humanitarian intervention with a focus on the United Nation shall then be carried out. I shall then develop a testable hypothesis which will then be tested to show a causal-effect relationship. Problem Statement This research seeks to find out whether UN peace keeping protocols are in compliance with international law on matters regarding military intervention with a focus on the Libyan civil unrest. The research intends to justify the military operation carried out in Libya based on the provisions of the United Nations Security Council charter as well as international law. On February 2011, protests began in Libya to oust the government of Muammar Gaddafi. The protests were part of a bigger revolution that was taking place in most of the Islamic nations at the time including Tunisia, Egypt and Syria (Pargeter, 2012). Gaddafi unleashed his military force on his quest to crush the rebellion. After this, the rebellion spread rapidly throughout Lib ya and soon Gadhafi lost hold over most of the eastern part of his country. On 26th February 2011, the United Nations Security Council adopted the resolution 1970 calling upon member states to: ensure that no arms exchange took place across their borders to Libya, freeze assets owned by Gaddafi and those in his government allied to him, and to facilitate humanitarian aid in Libya (Cheslow 2012). The resolution however did not ratify the use of military force in Libya. Due to increasing fighting and an increase in oppression of Libyans by Gadhafi’s loyalist, a multistate coalition began military operations on 19th march 2011 (Noueihed 2012). Air strikes against army tanks and bases were carried out thereby frustrating the efforts of Gaddafi’s forces to bring the country to heel. International law generally proscribes that nations should apply the doctrine of non-intervention when dealing with intervention of parties within the territory of a sovereign nation. Von Hippel (1995) defines intervention as the use of coercive tactics to direct a given nation to take a particular course that it would not have likely taken and may involve military action by a foreign power in a domestic conflict. Intervention may take other forms than military

What were the major factors in the establishment of the American Research Paper - 1

What were the major factors in the establishment of the American colonies - Research Paper Example World history has seen a lot of timelines. The prominence of some of the timelines made it extremely difficult for anyone to believe that such moments in world history would ever pass away but eventually, these moments of great history passed. The same phenomenon about world history makes the future of the social world quite unpredictable. For instance it is quite difficult to predict whether technology would eventually fade off to give room for a new kind of world and social history. One prominent moment in history is undeniably the formation of colonies. According to People Hofstra (2001), an 18th century definition of a colony has been given as â€Å"a settlement in a new territory under the political and economic control of its parent country. Usually the settlers conquered and either dominated or replaced local peoples.†1 Most commonly, colonies were established as a means of expanding the territorial powers of kingdoms and nations. It was not surprising therefore that ma jor nations of the world would in the 1700s go every extent and to every length of the world to capture weaker components of the world and lord themselves over as colonial masters. One of such prominent colonization was the colonization of America by the English2. Events leading to this all important moment in world history have left historians with a lot of studies into what the probable factors that accounted for the establishment of the American colonies were. Historians also discuss the relevance of these factors and how they eventually imparted on the eventual colonies that came into existence.3 The essence of this essay therefore is to review such factors that led to the establishment or formation of the American colonies. Background to the American Colonies At the beginning of the 17th century, several countries and nations made attempts to colonize North America. These different colonies came with different mission statements and at different times. Primarily however, they w ere present in North America to have an opportunity to possess the land and colonize it. Some of the early countries that made progress in settling in North America include Spain, France, Sweden, Holland, and England. According to Horvath (1972, 45-57), â€Å"the literature on colonization would appear to have no end; and understandably for colonization has been one of man’s preoccupations.†4 Although colonization ranks with the most influential processes in man’s history, western scholars have not fully come to grips with the phenomenon. This assertion of uncertainty on the definition of colonization is being made because of the seemingly different forms that colonization takes. This is indeed not different with what happened in the instance of the establishment of the American colonies. The first nations namely Spain, France, Sweden and Holland landed in North America in different fashions but all left the scene in no time. Basically, these nations could not s tay because the North American settlers were hostile to their dreams. Unlike these attempted colonial masters perceived, they were not going to pick gold from the ground but were supposed to go through very hard times to have their aspirations of making wealth fulfilled. England however took a bolder step apart from the first four nations. Though Britain went through ostensibly difficult times even at the beginning, they persevered and eventually became the only nation that remained. By the year 1607, England had established herself as the colonial master of North America. It took England one hundred and six more years to complete establishing what came to be known as the thirteen colonies of America5. This means that the formation or establishment of the thirteen colonies of America spanned from the period of 1607 to 1733; by which time Delaware, Pennsylvania, New Jersey, Georgia, Connecticut, Massachusetts Bay, Maryland, South Carolina, New Hampshire, Virginia, New York, North Car olina, and Rhode Island and

World Provety and Starvation Essay Example | Topics and Well Written Essays - 500 words

World Provety and Starvation - Essay Example An ethical judgment is difficult to make due to the fact that simple rules conflict. Utilitarianism is a consequentialist system as it regards an action as right as long as it benefits the whole society. According to UNICEF, 10 million children under 5 die each year due to poverty. Clearly, individuals tend to spend lavishly on themselves rather than investing these funds on someone that is malnourished and starved. Utilitarianism ethics argues that suffering, starvation and death from lack of food is detrimental. If one does not take any action to prevent this suffering without being shallow, then according to utilitarian ethics they are wrong. If one fails to donate to an agency and does not facilitate that process directly himself, they are ethically wrong and at fault. In addition, the concept of Golden Rule is embedded in the utilitarian ethics itself. If one understands the fact that the limit their lavish spending to bare minimum, they can drastically eliminate some of the pov erty in society. Consequently, Kantian ethics takes a different approach in this situation. Donating to a charitable organization often is considered a virtuous act.

Nutritional Sciences Research Method class(the effects of physical Proposal

Nutritional Sciences Method class(the effects of physical activity and calcium intake on bone mineral density (BMD) in Saudi women based on DXA measurements) - Research Proposal Example 200, 30-50 years old Saudi women will be recruited within Jeddah or Riyadh and screened to exclude lactating, pregnant mothers and mothers with kidney, skeletal, menstrual dysfunction and any related disorders. Validated food frequency questionnaire specific to calcium will be used to assess consumption of dairy products at baseline and at 9 months. Subjects will record their exercise activities, both weight bearing and none weight bearing that they would have engaged in on a regular basis for at least 2 months. BMD will be assessed by Dual energy x-ray absorptiometry (DXA). Data will be analysed by Statistical Package for Social Sciences version 6 (SPSS, v.6). A 3-way ANOVA, group-time-calcium intake will be used to determine possible effects of interaction in BMD between training mode and dietary calcium from baseline to 9months while statistical significance will be set at p Low Bone Mass Density is a skeletal disorder that is characterized by reduced strength of an individual bone’s density thus results into reduced strength predisposing an individual to an increased risk of fracture. Reduced bone mass density can be less severe and extreme severe depending on the stage of the disorder and can be classified as osteopaenia which is less severe or osteoporosis which is more severe. Osteoporosis and osteopaenia which are characterized by reduced BMD are an indication of decrease, structural deterioration as well as loss of connectivity within the bone tissue resulting into increased

Emo Culture Essay Example for Free

Emo Culture Essay Like the social and fashion trends of eras long gone, emo is not simply about the way you dress it is a lifestyle. It culminates in your clothing, shoes, hairstyle, attitude and most importantly musical selection. This section describes the emo lifestyle and attitudes. People do tend to adopt at least the attitudes of the music they listen to most even if they dont admit it. This is because a lot of people are not able to separate themselves from the ideas that are expressed. Music is different from other art-forms in that it penetrates the soul in a way something visual cannot. People seem to like to group together for some reason, its in our nature, and emo is just another group or sub-culture. People join it because they might agree with some, most or all of what the group is generally about. Being Emo is just another way that people are trying to express themselves, really the same as other street styles, just with a different soundtrack. In the end, each of the people who have chosen to follow the scene is their own person- they are just part of a scene that is tipped as being defiant and unacceptable- something most young people are drawn to. [To the Top!] What are Emos like? Firstly, labeling someone as an emo based on their hair style is a poor way to interpret personal expression, just as calling someone a goth based on their preference for black clothing. Whether or not a person listens to emo music, writes emo poetry, or adopts an alternative lifestyle is a personal decision that does not automatically have anything to do with the colour or cut of their hair. Emo styles are unique, individual looks that say a lot about the persons style, but the emotions behind them may never be understood by anyone else. When referring to a persons personality and attitude, most definitions of emo include a number of the following terms: sensitive, shy, quiet, sad, introverted, glum, self-pitying, mysterious and angst ridden. Depression and broken-heartedness are sometimes used to describe the emo personality. Emos feel society doesnt accept them, they are outcasts and nobody understands them! This is generalising and it is important to note those into the emo / scene culture can obviously also be the opposite of the personality traits listed above as with anyone. At its core, emo is all about being upfront with your emotions. Hot Topic even issued a patch that read, cheer up, emo kid! These personality traits are often identified by his/her music and fashion (generalising here). For example the emo band Hawthorne Heights contains multiple references to unrequited love, emotional and relationship problems. Many of these traits are present in most teenagers and not just emos! The courting of misery and death is a long-established teenage tradition. When death is a long way off, you can afford to be more morbid about it. In particular, Goths and Emos are a rebellion against sporty, manly cultures. Frailness, which conveys a sense of vulnerability has been associated with the male emos in particular, but from what I know this isnt particularly valid. Finally touching on the term scene that has become popular since the emo subculture kicked off. Scene kids I believe are more about the style and looking like an emo without the personality of it all. In other words, scene kids are the ones that dress emo, but only because its a trend or you could say Scene is Emo without the emotion. The term is subject to significant debate like emo though.

The use of social networking in brand promotion

The use of social networking in brand promotion Introduction: Social Networking concept is new in the current business world however its emergence was started two decades ago when the internet was growing and becoming popular among the population. There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion. It has become a global phenomenon for the population as one third of the world population visit social networking sites and blog sites (Fatrhi, 2007). The way of spending the time over the internet by the population is changing day by day which has brought in the greater attention of marketer to change their brand promotion strategies accordingly. Using the social networking website for engaging the people into online communities and promoting the brand over these websites is the latest trend. Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies . However social networking websites are useful for the marketers to increase the brand awareness and product awareness. As per the recent research survey conducted by i-prospect research suggested that 48% of the research marketers have successfully placed the content on websites to create the brand awareness among the target customers (Holden, 2006). Social networking sites are also helpful for increasing the web traffic, increasing the customer loyalty and the success of new product launch. However apart from such benefits, a major role played by social networking websites is promoting the brand. If considering the example of Skoda, it gives the substantial results for such instance. Skoda has created the community of about 2000 people through social media. This community was started when a female customer has posted its comment about the after sales services of Skoda and a person has picked this comment and posted it on social networking site (Muncaster, 2007). It is not only the corporate biggies who have used social networking sites as a medium to promote their brand but also a phenomena of retailing the designers label to increase the brand awareness among the target customers. Looking at the importance of social networking, this research aims to analyzing the impact of social networking sites on brand promotion. This chapter provides the brief introduction about the research study, including the aims and objectives of the research, significance of the research and rationale behind conducting this research study. Aims and Objectives of the Research: The aim of this research is to analyze the impact of social networking sites on brand promotion. In order to fulfill the aim of the research, researcher has laid down following research objectives which has been achieved in this research as a part of research aim. To understand the importance of social networking websites in branding strategy To determine the advantage of using social media in marketing and branding To understand the current and future scope viability of social media To identify the strategies of companies using social media as a medium for promoting their brand In order to achieve the above research objectives, the research has addressed the following research questions in this study. RQ1: What is the importance of social networking sites in branding and marketing? RQ2: What are the advantages for a marketer in using social media for its marketing and branding strategy? RQ3: What is the current and future scope viability of social media? RQ4: What are the strategies used by companies for using social media in promoting their brands among the target customers? Significance of the Research: This research study is contributing significantly in the studies of marketing and brand management where the researcher has provided some key facts about the current usage of social networking sites in brand promotion and marketing. The research findings will help the marketers to understand the advantage of using social media as a medium for promoting their brands and they can integrate these findings in preparing their brand strategy. In addition to this, the research work provided the base for future academic researchers to conduct the research in the social networking space in relation to the marketing and branding management. Rationale behind the Research: Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand and in what ways they are making it effective among the target customers. In this way researcher would be able to get greater learning in the field of marketing and brand management and can integrate these findings into its professional career. Chapter Scheme of the Research: It is essential to divide the complete research into sub sections or chapters to get the sequential understanding of every step taken by the research for completing the research. Therefore researcher has segregated the complete research into fiver chapters. First chapter of the research provide the brief introduction about the research. Second chapter provided the literature of the research. Third chapter includes the research methodology. Fourth chapter provided the discussion, analysis and findings of the research. Last and fifth chapter includes the conclusion drawn by the research from the key findings and provided the recommendation to marketers. Summary: There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion. The aim of this research is to analyze the impact of social networking sites on brand promotion. Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies. However social networking websites are useful for the marketers to increase the brand awareness and product awareness. Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand. This chapter provided the brief introduction of the researcher to the reader. Chapter 2: Literature Review 2.1 Introduction: Social networking sites such as Facebook (400 million users worldwide) and Orkut (100 million), or the micro-blogging site Twitter (which crossed 10 billion tweets recently) may offer engaging distractions to the average user. But the numbers add up to a dizzying truth for brands: social networking sites (SNS) and sites like Twitter are prodigiously fertile spaces to harvest ad business. Adgully speaks to Indias leading brand nurturers and digital agencies to understand how they are leveraging the networking revolution. Social Networking soon became a way for brand Marketing and promotion on social sphere, whereby, the enterprises started using these online communities or websites for developing contacts and driving traffic to their respective websites. Today, these social networking websites form the main tool of social media marketing. The most commonly used websites that have become drastically popular over last couple of years are Twitter and Facebook. Following these two are som e other sites such as LinkedIn, My Space, Digg and StumbleUpon (Adler Kwon, 2002).   Facebook is a Social Networking Site which helps friends and colleagues to share dialogues with each other through Wall Posts, Messages and Comments. Today, Facebook has more than 350 million members and still counting. This site experiences more than two million clicks per day. Statistics state that users spend an average of 20 minutes per day in Facebook. The advanced functionalities of Facebook allow the users a longer shelf life. A user can view your files which are more than five years old. With such wonderful features, Facebook soon became one of the lethal tools of SMM and SMO. Businesses, especially small scale business houses started using the medium of Facebook to promote their brands and services. Setting up a business page and initiating and regulating interactions with the visitors are some of the strategies that business houses adhere to, in Facebook (Alba, 2003). 2.2 Popularity of Social Networking Sites in Developing Countries: The online penetration is just 3-4 per cent, and less than 1 per cent of our total population has a Facebook account. And the percentage of people using Twitter is even smaller. Mehra said that despite the percentages, developing countries like India were already the 5th largest consumer of Twitter in the world, owing largely to Bollywoods enthusiasm for it. And we are in the Top 10 list of consumers of Facebook. Rahul Mehta, the business head of Chings Secret, said, There are approximately 5 crore Indians and 1 crore NRIs online. Facebook alone has 1.2 crore Indians and 40 lakh NRIs. Mehta said the RoI on social media was substantially higher than what was offered by traditional media (Albrecht Adelman, 2007). These numbers are comparable to most national newspapers, Mehta said. Facebook is best place to reach Sec A+, A and B+. With internet penetration deepening, the numbers will rise in the next three to four years, he said. Chings Secret has 98,826 (and counting) fans on Faceboo k. Khushboo Maheshwari, the head (digital) of OMD, said, Today, 5% of Indian population has an online presence and it is growing at a rate of 35% CAGR. In other words, 50 million users have a presence on social media. And the numbers were growing, Maheshwari said. With the government planning to spend Rs18,000 crore over the next three years to lay a 5 lakh km optic fibre cable network to reach every gram panchayat, the growth rate is going to touch 100% CAGR, Maheshwari said. Mobile, web, and broadband will be critical to the growth in the coming years, Maheshwari said. Mihir Ferrao, who looks into Social Media Optimization and ORM at Starcom IP feels that Internet in India needs to grow by at least 20 to 25% year on year, to shake off the constant comparisons with TV and Print (Alkire, Collum, Kaswan, Love, 2008). He said, The only reason why we do not get a fare share of advertising budgets is because, next to the reach penetration of TV or Print, we are very small. But if we look at the concentration of brand TGs on TV Internet, then surely the Internet will have higher traction. Sagar Dhoke, the founder of Fun Element said that the e-revolution had helped to bridge the gap between the product and the end consumer, be it for a movie or an FMCG product. As for the group being targeted online by marketers, Ritesh Patel, the brand manager of CEAT, said, Social media has indeed proved to be a very useful medium for a brand like CEAT. He said that CEAT aspired to be a youthful brand and it finds complete match of TG in this medium (Arabie, 2004). 2.3 The Approach: Sandeep Singh, the business head of Quasar, said that promotional activities designed for online platforms could be a campaign lead in which the target audience is engaged for a specific purpose and for a short duration. Or, brands could choose a more strategic and long-term initiative. In a campaign lead, the idea is to use social media platforms to create a buzz and receive feedback from the community represented by the target audience, Singh said. Strategic initiatives involve the management of social presence from brands online-reputation standpoint, and the use of social platforms as a medium of continued dialogue with the prospects and customers. Singh said experience suggested that the one-size-fits-all approach did not work. Every product and campaign needs a different approach and activation strategy, he said (Bainbridge, Brent, Carley, Heise, Macy, Markovsky, Skvoretz, 1994). Maheshwari of OMD described one of the agencys typical media activities. Motilal Oswal Financial Services Limited has been quite active on the social media, Maheshwari said. We have uploaded Wealth Creation Study (WCS) Videos on You Tube and also created a Linked In event page for the WCS awards ceremony. Besides, we also have a scribed page where we have uploaded different annual WC Studies. The creation of Wikipedia pages on the Motilal Oswal Group, on Motilal Oswal and Raamdeo Agrawal had been completed, Maheshwari said. As a result of these activities, seven out of 10 results on Google are owned and controlled by Brand Motilal Oswal for the search Wealth Creation Study, Maheshwari said (Baker Hubert, 2001). Zapak has carried out several similar campaigns; Axe, Ponds, and Mahindra campaigns which used a mix of available options are among the most successful Zapak works. Mehra listed the focus areas: Fan pages and groups, gaming and other fun applications on platforms like Orkut and Facebook, an active handle on Twitter. Mehra said it was essential to link the APIs (application programming interface) like OpenID and Facebook Connect to ones site to promote easy communication and conversations (Barabasi, 2002). Chings Secret advertises regularly on Facebook and YouTube, the brands Mehta said. But a lot of traffic has been generated virally because of the content, quizzes, contests on Facebook. He said that in the end, social media was a long-term strategic investment. It is not brand building but genuine relationship creation and maintenance, he said. And like any relationship, it takes time to build. Describing the two aspects of promotion social applications and paid advertising -they use both options equally well. For Emotional Attyachar, social advertising was placed on Facebook and other sites. And we also released an application on Facebook, Mistry said. Applications turn on engagement to high levels, users get to communicate with the brand, and they understand the values of the shows. On the other hand, advertising draws people who are unexposed to the brand. So the two options serve different purposes and we use as much of both as they can (Barnlund Harland, 2005). Patel of CEAT said that any one people-engagement tactic would not work in isolation. If they create a fantastic social application and do not promote it, it will die a natural death owing to the lack of critical mass required to give it a viral effect. Similarly, only paid advertising will fail to generate brand interaction with consumers which is the essence of social media. Such a tactic would evoke the fee ling of a one-night stand and customer would probably not engage with the brand in question in the future. Starcom IPs Ferrao, also said that lots of their clients are slowly waking up to the fact that social media is a growing phenomena in India. Some of their clients whom they have brought onto the social space are Himalaya Herbal Tea and Foster, while they are enhancing the social presence of brands like Tata Teleservices and Pantaloons. The results they have got, in terms of fans on Facebook and followers on Twitter etc. have given the client reasons to be excited. And has initiated thoughts of how do they leverage these groups further (Bernard Killworth, 2003). 2.4 Pros and Cons: Every platform has certain advantages and disadvantages, so its a question any longer of them wanting to be on it or not. The advantages are varied: right from being able to monetize certain things to being able to put your content out there; to getting feedback from users. In the past, people could not connect to a brand on a one-on-one basis, but social media allowed that to happen. Most brands feel that going to SNS will put their brands up for public scrutiny, which is considered a disadvantage. But it is considering that to be an advantage because it gives them a good reality check to improve your product or service. But on this channel, Singh warned, one wrong step could snowball into something highly detrimental to ones brand, in matter of minutes. So they should learn to do it well than not doing it at all, as you cant run away from such platforms if their consumers are flocking them (Bonacich, 2002). They will have to embrace them today or tomorrow. SNS can definitely contri bute to making or breaking the brand image. Brands should be very cautious in venturing into SNS. While developing games for the brands, Dhoke suggests subtle branding techniques to his clients. Constant hammering of the product is a complete turn-off to the player and user, he said. Same applies to social applications and games. The app should highlight the main features of the app in a very exciting way rather than in the brochure style. Maheshwari endorsed Dhokes assertion about treading carefully. Yes, a single bad comment or rumor can severely damage the reputation that a brand like MOFSL has taken great pains to establish over the years, Maheshwari said. Also since SNS connect users from different parts of the world, it takes little to no time for bad news to spread. Patel strongly believes that a consumers negative feedback could be used to create customer delight. Today, more and more brands are engaging directly with consumers through various discussion forums, networking sites and forums to understand their expectations (Borgatti Everett, 1999) Ferrao of Starcom IP sees the clear advantage of social networking sites in the entire brand experience which one can bring to the consumer. He said, With Facebook and Twitter, you can communicate so many brand properties to those people who want to listen! he believes that by doing so, you know the effort is not going to waste and that your initiatives could actually lead to sales (Burt, 2008). 2.5 The Future: Patel also highlighted the fact that only a select age group was active in social media. While Youngistan is spending more time online, the older age group is not very active yet. Also, online options are more popular in metro and tier-II cities. Internet penetration is still an issue in rural India. But Dhoke sees things differently. Things will change in the next five to six years. When 3G is operational, the number of internet users will grow by about 25-35%. It is estimated that by 2013, India will have the third largest Internet user base. Singh goes a step further and says that as in the West, the audience is now online. When you refer to the audience, these are the guys with high disposable incomes and spending power. These guys are online for sure. And most brands are eying their wallets. If you talk about numbers, we still have some way to go to before the medium reaches the masses. The Indian audience was enjoying the internet and its offerings. Gaming is an offering that h as now become a passion among the youth (Carley Krackhardt, 1996). The online gaming industry is growing and how! Year-on-year, they are recording a rise in the number of gamers in the country. Zapak, which was started just three years ago, already had 7 million unique registered users, and continues to grow. Soon, there will be a day when the online Indian farmers on Farmville will outnumber all the real farmers of our country put together. Other than Twitter and Facebook, there are couples of other websites that have gained immense popularity. LinkdIn is a professional social media website where a stream of professional gets the chance to review and interact with their counterparts. With more than 50 lacs people registered with this site, LinkedIn offers a solid platform for establishing new business relationships. LinkdIn by facilitating more of a personal communication between the business professionals can help the business as a whole. MySpace also have a massive impact in the social networking world. Once registered with MySpace, a user can not only inform the entire networking circle about their likes and dislikes but can also submit videos. A lot of personal stuffs can also be added to the site, and an active mode of communication can be initiated. MySpace also helps in Social Media Marketing by enabling the businesses to create their own profile page and communities and develop interactive dialogues with targeted mass of people. This enables in building brand awareness and can be of immense help to small business houses. Social media and networking Sites have not only contributed to take inter-personal communication to a different level, but also have been a great marketing tool for the small businesses. Well planned approach to social media marketing via social networking sites can be of great help in promoting the business, create proper brand awareness and in the end, meet the ultimate business ends. A business house must have proper expertise and planning to approach in the network so as to reap the fruits of benefits to the very best (Cartwright Harary, 2007). 2.6 Spreading brand awareness: We all know word-of-mouth propagation is a great way of spreading your brand awareness. This is what social network can do. As soon as brand becomes recognizable to a large number of customers, they start discussion about the product. Maximum people who are satisfied with the product they often post their comments through these social networking, which encourage other customer to buy the product. Big companies create a blog in relation with the social network to give customer a wide area to discuss about product and give reviews. This way social network spread your brand awareness to millions of customer online (Cohen Prusak, 2001). 2.7 Engage customer interest: A social media website is ideally suited for product discussions, demonstrations, and showcasing of expertise and quality. Businesses can engage the interest of customers from a global market and build a powerful brand image. People will become fans of your website, product or business because they choose to; Make them feel comfortable with this decision by posting quality information. Talking about online business, social networking is a great opportunity to keep your site busy by attracting potential customer with well developed networking strategies. Organizations are already making use of new and creative way to utilize the massive popularity of various social media to promote their particular product. The additional benefit is the long-term impact on business revenue through brand management. Social media websites are just right for business marketers to spot potential customers (Eveland Bikson, 2007). But in order to get benefit from social networking, business owner should study to handle their social networking assets carefully. Most famous social networking sites like facebook, twitter and my space are the great for carrying your message to abroad. But new businesses must always remember that benefits from social networking solely include arduous work (Crane, 2009). 2.8 Summary: A social network is a social structure made up of individuals or organizations called nodes, which are connected by one or more specific types of mutuality, such as friendship, common interest, financial exchange, dislike relationships of beliefs, knowledge or prestige. It was initially intended to make friendship and stay connected with colleagues, but now days every businessman would have known how important social networking is for their business. Mainly online business has made social networking a priority as well. Premier Websites have made it possible for businesses to develop their contact lists, handle their relationships and created the ideas of viral marketing. It is because Shopping and social networking Web sites gather a lot of information about online users, and has become tremendously useful for companies to track and model consumer behavior. Businesses are looking to companies like Twitter, MySpace and Facebook to help companies to sell more products and services. Let s see how it makes an impact on your business in reality (Fararo Skvoretz, 2004). Chapter 3: Research Methodology Introduction: A research methodology enables the researcher to get the right direction in achieving the research aim and objectives. Therefore it is important for the researcher to understand the different research methods available and making the right selection of the appropriate research component to design the complete research methodology. This chapter provides the detailed explanation of the research methodology that has been used by the researcher for this particular research. The aim of this research is to analyze the impact of social networking website on brand promotion which requires a robust research methodology. Research Methodology: Before moving further, a research first needs to understand the difference between exploratory and explanatory research and make the appropriate selection between them. Exploratory research is useful where the research wants to conclude the research through in-depth and detailed discussion about the research objectives and findings of the research. On the other hand explanatory research is useful where the researcher conclude the research based on the key facts and using statistical measures without having in-depth discussions. Here the research wants to conduct the analyses to understand the impact of social networking websites on brand promotion therefore it requires statistical measures to conduct the impact analyses. Hence researcher has used explanatory research in this study. Research Design: There are the various authors who have provided the approach to design the suitable research methodology. However the most relevant research methodology design is given by Saunders et al (2003) by developing the research onion. Each layer of this research onion provided the research component and selecting the research components gives the complete design of the research. Research has used the research onion developed by Saunders et al (2003) for designing the research methodology. Description of selecting the research components by using research onion is provided in the following section. Research Approach: Research approach is chosen from the first layer of the research onion. A research can go for deductive, abductive or inductive research approach. In this research, researcher has used abductive research approach which enables the researcher to get the deeper understanding of research objective and need of correlating the literature with key findings of the research. Other research approaches such as inductive and deductive approach has been rejected by the research since both the approaches more focused towards the theoretical implications and less towards the practical implication of the research. Research Philosophy: Research can select the research philosophy by removing the second layer of the research onion. There are the two research philosophies such as positivism and interpretivism research philosophy. Interpretivism research philosophy is useful where the researcher interpret the study results using literature and less focused towards the practical implications of the research study. Since the research approach used by the researcher is abductive which requires the practical implication hence interpretivism research philosophy is irrelevant. In positivism research philosophy researcher only considers the practical implication along with the use of literature to be linked with research findings. Hence in this research, researcher has used the positivism research philosophy. Research Strategy: Research strategy can be chosen by removing third layer of the research onion. Research strategy enables the researcher to conduct the analysis and presenting the key findings of the research. In addition to this research decides on methods of data collection. A research can use survey questionnaire methods or face to face interview method to collect the data. It is essential to capture the views of marketing managers about the impact of social networking websites in brand promotion. Hence the research has used survey questionnaire method for collecting the data. Once the data is collected, a researcher needs to understand the way of conducting the analysis and presenting the data. In this research, research has used question by question analysis and drawn the conclusion. Research has used both the secondary and primary data in this research and method for each of type of data is described below: Data Collection Methodology: Secondary data is the data which is already existed in the published format. On the other hand primary data is the data which is not available and researcher collect the information using questionnaire method from the relevant respondents. In this study, researcher has collected both the secondary and primary data. The methodology description of collecting each type of data is provided below: Secondary Data: Secondary data in this research has been collected using various secondary sources such as academic journals which have been procured from the university library, books, news articles, web articles, company websites and general internet search. Secondary has been used to compile the literature in this research. Primary Data: In order to capture the view points of marketing managers towards the impact of social networking websites, the data has been collected using primary research. In primary research, researcher has prepared the quantitative questionnaire and administered the questionnaire using email. Others details of primary research is provided below. Target Respondents: Target respondents were marketing managers who must have knowledge about the social networking concepts and websites and responsible for preparing branding strategy for their companies. Sample Size: A total of 200 questionnaires were sent to the target respondents out of which 59 responses were received by the researcher. Therefore the total sample size of this study is 59. Sampling Methodology: Convenient sampling methodology has been used by the researcher for designing the samples in this study. In this research, the researcher already known to the screening and qualification criteria of the target respondents therefore the convenient sampling methodology is useful for this research study. Data Analysis: A researcher has used excel tool for analyzing the data. Each questionnaire responses are filled in Excel and developed a final data file. Researcher has used some basic statistical measures to analyze the data and key findings of the research has been presented using charts and graphs which have been prepared using Excel. Ethical Consideration Research Limitations: There are certain ethical issues that have been taken into consideration by the researcher. Researcher has followed the market research guidelines to meet the ethical challenges in this research such as disclosing the respondents names contact information as per the respondents consent, acknowledging the information sources, use of authenticated data sources and websites and meeting the university guidelines to avoid plagiarism. Some limitations faced by the researcher are access to the company information, coverage of sample size and reach out to the target respondents.

Advantages and Disadvantages of ICT in the Social World

Advantages and Disadvantages of ICT in the Social World ADVANTAGES AND DISADVANTAGES OF DIFFERENT TYPES OF CURRENT INFOMATION TECHNOLOGY IN RELATION TO COMMUNICATION. Introduction. Information Technology has rapidly changed the way how people communicate in the last two decades. Just consider the concept of IT communications on the society it is apparent that it has been changed the way how it affects business and social and personal lives. People can communicate now either by telephonic connection to talk or send messages, or over internet link to nearly anywhere in the world. Also order a huge number of items from any place on planet to do the business. This report will explain advantages and disadvantages of ICT (Information Communication Technology) in the business world and social live in society. Advantages. The new electronic independence re-creates the world in the image of a global village. Mc Luhan, M. 1964, Understanding Media: The Extensions of Man Published by McGraw-Hill. Marshall McLuhan speaks about Global village in 1960s and his quote became reality in todays living. There are advantages using Information Communication Technology: Communication Speed/time and money can be saved because it is much quicker to send/share information around. Communication is more efficient to contact either business partners or friends and family members all over the world. ICT expands availability for communications. Social network sites and Social media such as Skype allows making video-conference calls with immediate response. Messages can be send to numerous people/companies across distances. Lives have been affected by ICT in most positive ways bringing families together across the world. Cost effectiveness Numerous offers from telecommunication companies and smart phones therefore making far cheaper than in the past. For business ICT saves incredible amount of money on business flights and accommodations. Only few years ago there was no way to send free message through to the phone, but now people uses social network for free communication e.g. Viber, Skype, Facebook. Saving time and money for petrol as people can go shopping from home through online shopping. Greater availability Websites are open for communication in every minute of the year. This means that a business can be open anytime anywhere giving a customer the capability to make purchase from different sites and different countries. Bridging the cultural gap Greater access to the ICT has helped to build the bridges between different cultures giving them opportunity to exchange views and ideas. Also, educate both sides of communication bridge thereby increasing awareness and reducing prejudice. Creation of jobs The best advantage of ICT has been a creation of new and interesting jobs in IT sectors. Computer programmers, web designers etc. have great employment opportunities created through the advancement of technology. Education There is new opportunity for further education to improve qualification in so many economic sectors. A degree can be completed online from persons home. It is possible to hold a job and still do degree. Disadvantages. Lack of Security/Privacy Though IT may have changed and more convenient, it also brought along privacy and security issues. From email hacking, phone signal interception etc. people are worried that personal information may become public knowledge. IT keeps changing almost every day which means that the individuals must be up to date in IT to secure their jobs. There is also risk factors with the systems computer viruses, malware, spam, Trojans etc., attacking. Unemployment While IT may have streamlined the business process, it has created job redundancies and subcontracting. Using the computers instead of human resources employers save huge amount of money but employees are losing their jobs as not needed anymore. Social media The network pages are open to everyone including teenagers and young childrens which can affect their mental and physical health by watching and playing violent games. They became addicted to the phones, iPod, gaming consoles forgetting about outside activities and communication in the society. Cyber bulling It is so easy now bullying and threatening others in social network pages that this has become much easier for internet users all over the world. They dont realize what the consequences are to those reading/hearing unpleasant comments. In the recent past there have been so many investigation cases regarding cyber bullying with lethal consequences. Avoid hurting someones feelings by emails or other forms of electronic communication; Respect other peoples online rights; Avoid insulting someone; If someone insults you be calm; Avoid crashing discussion groups or fora; Respect the privacy of other people online; Be responsible online. Ref.http://www.garda.ie/Documents/ Reliance on technology People dont bother to read, calculate or write without computers anymore in same time losing abilities of hand writing (why write if can use spell-checker), calculate without calculator even for minor addition, reading books (why read if there so much information in internet). Conclusion The abovementioned has explained numerous advantages and disadvantages that are increasing as the technology improves. People must be cautious with how and who they give in the personal information to. The list can be endless. What happens in the future; will advantages outweigh disadvantages? Who will win in this battle, computers or human beings, and how much will be lost in this battle remains to be seen. Bibliography Tutor notes http://cyberbullying.org/ Mc Luhan, M. 1964, Understanding Media: The Extensions of Man Published by McGraw-Hill. http://www.garda.ie/ http://bookboon.com/

Relationship Between Nel And Sula in Toni Morrisons Sula Essay

Often in nature organisms rely on one another to survive. Relationships in which each partner gives equally are called symbiotic. The two partners live harmoniously along side one another depending on each other but still have the ability to stand and act alone should they need to. However, these perfect relationships do not always exist. Sometimes, certain organisms take more than they give and as a result the other organism suffers. Those that do this are called parasites. In Toni Morrison's novel, Sula, Sula Peace and Nel Wright demonstrate a symbiotic relationship gone awry. The two start off learning from each other and giving to each other equally, but as they spend more time together Sula seems to thrive and Nel seems to wither away. The relationship does not continue in this manner for Nel realizes that in order to survive she must remove Sula from her life and reverse the negative effect of their relationship. Using the relationship that she develops between Nel and Sula, Morrison implies that codependence can be compromising to oneself, suggesting that if one cannot stand on their own the result will be fatal. The relationship between Nel and Sula begins during their adolescent years. Though they are complete opposites, they seem to work well with each other, depending on one another for comfort and support. The two spend almost all of their time together, learning from one another and growing as a result. They take solace in the presence of one another, finding comfort in what the other finds bothersome and using the lifestyle of the one another to compensate for their shortcomings. When Sula first visits Nel's home, "Nel, who regarded the oppressive neatness of her home with dread, felt comf... ...ly, but surly, die. There are only two possible outcomes yielded by a parasitic relationship: the death of the host or the death of the parasite. In the case of Sula and Nel the latter is what results. Realizing that Sula was doing nothing but taking, Nel decides to end their relationship. Without it, Sula is left feeble and on the brink of death. In the absence of her host she has nothing to depend on for she has never learned to live and stand on her own. Even after Sula draws her last breath her thoughts are still with Nel. In the case of Sula, Morrison uses death as an extreme consequence of dependency. When looking at the characteristic differences between the two she seems to suggest that one must be able to stand alone before they can support anyone else. Works Cited Morrison, Toni. Sula. 1973. New York: Vintage International, 2004.

Benefits of Vegetarianism :: Healthy Lifestyle Essay

More than 10 billion animals are killed for our plates each year. These animals are drugged and starved each day. Almost none of the animals ever see daylight. Majority of the mothers ever see their young. Shortly after giving birth, the mothers are sent away to cruel veal farms to feed humans their calves. Fish on aquafarms spend their entire life in filthy enclosures. Forty percent of them die because diseases and parasite infections. On some farms, conditions are so horrendous that majority of them die before they can get packaged. But that is not as alarming as what continues. Most of the innocent animals are killed so horrifically, that the poor animals which have only brought goodness, have their throats slit while they are fully conscious. More than fifteen million people in the United States of America are vegetarians. The consumption of eating meat, dairy, and eggs have been strongly linked to Alzheimer’s disease, and asthma. Meat-eaters are nine times more likely to be obese than vegetarians. Animal products clog your arteries, zap your energy and slow down your immune system. Vegetarians have stronger immune systems than their meat-eating friends, making them less vulnerable to everyday illnesses such as colds, and flues. There’s a bonus also to becoming a vegetarian - you live longer on average six to ten years! The oldest person in the world was a vegetarian - living until 117 years! Vegetarians grow taller and have higher IQs than their classmates. They are also at a lower risk for heart diseases, diabetes, and obesity. Even older people who switch to a vegetarian diet can prevent and even reverse chronic mental diseases! Meat-eating is why our teeth grow crooked, and why our jaws are small. Not very many people know exactly what part of the body they are eating. We are actually supposed to be omnivores. Compare our teeth to those of a carnivore. A carnivore’s teeth are used to tear apart meat. Ours are not. We do not have ‘canine teeth’. Animal fat is saturated fat and cholesterol, which both have been linked to various health problems, including heart diseases, and cancer. A group fifteen scientists declared that up to 40 percent of cancers are preventable. Most people think that vegetarians don’t get enough protein. But this is an old wives’ tale. Vegetarians do get enough protein. Is it possible to get enough protein on a vegetarian diet?

Kids’ Shoes

Have your children's feet measured when buying shoes, since what might seem comfortable to them for a minute or two in the store is very different from what will be comfortable after a day of playing. Feet should be measured while standing, and always have both feet measured. Since one foot is usually larger than the other, buy shoes to accommodate the larger of the two feet.When your child is wearing the shoes, and their feet are fully extended (watch for toe crunching!), there should be a bit of room between the edge of the shoe toe and the edge of your child's toes – about a half inch.With the rate children outgrow shoes, it's probably tempting to buy shoes that are too big, but you should never buy shoes that are more than one size  too large for your child. Shoes that are too big can cause a child to trip and develop foot problems while trying to walk in shoes that are too large.Obviously a shoe that has too tight of a heel will cause discomfort, but having shoes that a re too loose is also very problematic. The heel of the shoes should rest snugly but not tightly around your the back of the child's heel.As adults, we often say we're â€Å"breaking in† a pair of shoes – this is really a bad idea for anyone, but particularly for kids. Shoes need to be immediately comfortable – don't allow for a breaking in period or expect shoes to get more comfortable over time – they need to fit and feel good now. Children's shoes should have laces, velcro or some other fastening system. As a general rule, avoid backless or slip-on shoes for kids.Look for shoes made from breathable materials, such such as canvas or leather. In addition to being more durable, they will help to keep the child's foot cooler and dryer, helping to prevent blisters, discomfort, and smelly shoes.While they may look cute, always avoid heels on children's shoes. Not only is it difficult for kids to walk in heels, they are particularly bad for proper foot develop ment. When it comes to children's shoes, stick with flats and even soles.Look for a pattern or textured sole, as this will provide traction and help prevent your child from easily slipping on slick surfaces.Soles should be sturdy and thick enough to protect the feet from pain and injury, but the sole also needs to be flexible too so that it will bend with the foot.Once you've found shoes that fit and are appropriately designed for a child's feet, allow your children some input as to which shoes they prefer. It's bound to make for a better shopping experience if they get to choose a color or design they like from shoes that fit well and are appropriate for growing feet.

Diamonds Are Forever (from Sierra Leone), Kanye West

Diamonds be Forever (from sierra Leone), K anye western United States The noneworthy nisus Diamonds ar Forever (from Sierra Leone) is not further a high-priced birdcall that is sung by a legendary medicinal drug artist, Kanye West, but it is a hidden message political pains that is directly talking slightly the unprecedented roue infields from the s come onhern countries of the continent Africa. When soul hears the two words tear ada mant, nigh would probably assume that the diamonds ar from Africa and that there be many people who go by trying to tap for them.In reality, a blood diamond, to a fault known by the name calling of conflict diamonds, converted diamonds, hot diamonds, or struggle diamonds, is a diamond that is tap in a war order and sold to finance an insurgency, invading armys war efforts or a particular warlords activity. These toll ar particularly used in the context of diamond trading to designate the negative effects for the sales o f these say diamonds. Most of the blood diamonds are exploit particularly in Africa, where around two-thirds of the correct worlds diamonds are extracted from.Overall, the main political come out that this phone call is referring to is the cold fought war for the chair over Africas blood diamonds. The drive the pastoral Sierra Leone is mentioned in the song is because of the huge war situations that the blood diamonds bugger off caused. A little knowledge rough this particular conflict from the years of 1989 to 2003, the country of Liberia was engaged in a well-bred war. In the year of 2000, the unify Nations charge Liberian president Charles G.Taylor of supporting the subverter United Front insurgency in neighboring the country of Sierra Leone with weapons and respectable military training in re-sentencing for blood diamonds. In the year of 2001, the United Nations applied sanctions on the Liberian diamond trade. In August of 2003, Taylor stepped down as the presiden t, and after being exiled from Liberia to Nigeria, grimaced streak in The Hague. On July 21st of 2006, Taylor pleaded not guilty to the charged crimes against humanity and war crimes of which he was found guilty in April of 2012.Its not too well-situated to recite if the diamond in the oculus of a gold ring is a true blood diamond or not. In reality, there is no counselling to tell by looking with the unclothed eyes or even low a jewelers endocarp magnifying glass. Many influences about blood diamonds pee-pee been made famous. Some examples include the song Diamonds from Sierra Leone and the famous movie daub Diamond. After listening to the song by rapper Kanye West, it sends out a inscrutable message about what is going on in Africa on the war of diamonds. The music video that goes along with the song is also very powerful.A lot of the lyrics in the song include hidden descriptive messages about what happens because of these blood diamonds. Not nessacerily about blood d iamonds, but what is happening to the southern African countries and what is happening to the people who are laboured to mine diamonds. In many cases, children are kidnapped and squeeze into thralldom and compel to mine for diamonds. In other cases it is adults who are kidnapped from their families and forced to mine. After performing some design research about the forced slavery for mining the diamonds, rebellion is typically not an answer.In wide prospective, people who are forced into the mining slavery are inclined simple choices mine for diamonds or be killed, or mine for diamonds or you forget be forced to kill your family and and so you will be killed. This is just a sickening way of realizing that the diamonds on any wealthy persons fingers could not learn only terms hundreds and hundreds of dollars, but also cost hundreds and hundreds of innocent lives that will never be remembered. In connection with the message to what the song Diamonds are Forever is trying to tell the whole world is that hundreds of thousands of people have died in Africas ongoing diamond wars.One of the challenges now that we come face to face with is to prevent warlord empires from kidnapping and recurring, and to get diamonds to a safe place where they can be an engine of growth in the 15 African countries where they are mined, instead of a scourge. One of the verses from the song that really stands out to me is Whats up with you and Jay, man, are yall ok man? They pray for the death of our dynasty like Amen. refine here stands a man, with the power to throw a diamond with his bare pass This verse really stands out because of what it nitty-gritty to me.I believe it means that we are inquire if people who are mining for diamonds are okay. In response, all we hear are the prayers that ask for the fall of their country, because people are being forced to exchange their enslaved lives for blood diamonds. But in reality, nobody knows who the we are and nobody knows who the people mining are because their lives have already been traded for diamonds. In simple words spoken by Kanye West himself, Little is known of Sierra Leone, and how it connects to the diamonds we own.

Philosophy †Religion Essay

Explain and illustrate ii blames of the claims that the conception shows bodMany philosophers be in possession of suggested that worldly concern shows design to the extent that thither stool be no some other conclusion other than there is a theology who take a leakd it. This tune has come to be cognise as the teleological public debate (from the Greek telos meaning intend). The argument is an inductive adept, a posterior ( get laidledge gained from experience) and is present send on to prove the institution of paragon. shape potentiometer refer to qua regularity and qua economic consumption. The fountain focuses on site and regularity in the world and the latter focuses on usage and beauty entirely does this hold up to scrutiny?One criticisms was induct preceding by Hume in his Dialogues Concerning Natural religion says that there is no induction for order in the world. In fact the evidence given seems to suggest an wrong motive the arbitrary destruct ion in the world that affects every unmatched included innocents seems to suggest that there is no design or order in the world. Tsunamis, hurri deales and earthquakes sight all be cited in Humes attack.This is do even more than app bent from the fact that modern physics isnt as ordered as the predominant supporter of the design argument, William Paley. Paley gave illustrations such as the planets and seasons and even gives backing from acquaintance saying that norths laws prescribe the very body of nature. moreover this has been turn out to be hurt by Princeton University and their line of business called The Dome, the study in itself shows that Newtons laws be non-deterministic meaning that a ball can drop from any apex (as did in the experiment) without a cause. This shows that even science isnt ordered as Paley made out. some other criticism is which is also put forward by Hume is that Paleys argument (that there is, indeed, design in the world) is that this is a disanalogy. Paley gave the example of watch stating that it had pur become (it could tell us the time), regularity (evident through second, hour and little hand) and design (the mechanisms) and he claims that this is alike to the world. even this is a clear disanalogy according to Hume for we pull in experience of watches and we know that they declare designers and thence know that they must be designed, we can non however say the homogeneous for the cosmea, as we only have oneness and we are contained within it.If we were transcendent and had rise to power to more than one universe or even if we had witnessed them being designed we whitethorn have been able to encounter Paleys claims. Hume also says that its not analogous because a watchs purpose is axiomatic but this is unlike the universe where it is subjective. For a Christian, the purpose of life is to create a relationship with paragon so that they can be eschatologically reunited and the universe cedes this (it s purpose) however a humanist would say that the universe has no purpose and that we are here to live our lives to the full. thereof Paleys claims are left redundant.To conclude, these deuce criticisms have shown that there is question as to whether there is design in the world. Hume has shown that design qua (in relation to) purpose and regularity are merely positions which are nothing more than falsities.Explain and illustrate two claims that divinity fudges cosmea is contrasting with the existence of injusticeEvil has come to pose one of the single largest threats to theism, indeed, many such as John Stuart Mill and David Hume cogitate that God no longer existed because of the existence and the incompatibility of it. Evil has been defined to be the absence of good by Aristotle but it mainly refers to two types, either essential wretched which entails natural disasters such as tsunamis or moral which refers to morally wrong actions and intents taken by humans such as infa nticide or examples such as the final solution. Some try to reconcile the ideas of evil and God (in what has come to be cognise as theocies) but it is questionable whether they have succeeded.Hume puts the first criticism forward which is known as the logical problem of evil, a deductive argument, by first reissuing the statements as a theist would accept them1. God is omnipotent. Omniscient and omnibenevolent2. Evil (and thus anguish exist)Hume claims that the one and two are incompatible. For if he loved us then he would assure suffering and thus he can not be omnibenevolent. Hume developed his argument through his inconsistent third which states that God is either unable to stop evil which means they he is not omnipotent that he does not know about the evil which means he is not omniscient. This leads us to the conclusion that Gods existence is logically incompatible with the existence of evil and Hume to say that one of the sides of triangle (attributes of God, considering that evil objectively exists) and so Hume says that it is the death of classical theism.The answer to this could be that evil exists so that we can allow us to spiritually grow, for it is true that we can not become courageous unless an object lesson of danger arises, similarly we can not gain leniency without suffering. So the criticism is solved through God abstracted us to experience suffering so we can go though a process of soul-making (this marks the basis for Iraneus theodicy).However this leads to the second criticism which is predominantly put forward by William Row, Charles Darwin and David Hume says that even if we were to accept that evil should exist and it is compatible, the sheer add up and the statistical distribution of it shows that the existence of God and evil is less probable.This inductive argument cites points in history that show that the distribution doesnt seem to amount justification for soul-making it can accept the death of an adult, but what of the G ulag and Holocaust? Rowe also notes that there are evils which do not lead to spiritual maturement such as people who never recover such as kidskin who has had his whole family burned. Rowe also gives the example of a fawn who burns in a forest but no one is around to see it, who is growing spiritually, what compassion has been encompassed? This anthropocentric approach (by implication) also fails because it leaves animal(prenominal) suffering unanswered.Thus, the view that evil and Gods existence is compatible is made redundant not only in the face of the incompatibility of Gods very nature and the existence of evil but the sheer amount and distribution of it.

Prejudice, Stereotyping, and Discrimination Essay

Women and men use stereotypes to create sense of the planet.† (Feenstra, 6. 1 Prejudice, stereotypes, logical and discrimination, para 1). Prejudice is a negative belief or feeling (attitude) about a particular group of individuals. Prejudices can be passed on from one generation to the next.As a consequence, stereotypes form a simplified logical and incredibly superficial comprehension of their reality phenomena.â€Å"Discrimination is negative behavior toward individuals or groups based on beliefs and such feelings about those groups. A group you are a part of is called your ingroup. Ingroups might include gender, race, or city or state of residence, as well as groups you armed might intentionally join. A group you are not a part of is called your outgroup.

There are just twenty two minor kinds of discrimination.The world was a changing place; many times, we saw and heard prejudice, stereotyping, and discrimination at its worst. Unfortunately, we are seeing the same types of prejudices, stereotyping, and discrimination going on today; especially since the â€Å"9-11† attacks and with the â€Å"Occupy or 99%† movement going on today. Social identities depend on the groups to which people belong.Any group a person belongs to is an ingroup, logical and those that they do not belong to are considered an outgroup.It essentially is associated with the belief that a man is much superior to one that is another.And outgroup homogeneity bias blinds us to the differences within the outgroup. † (Feenstra, 6. 1 Social Cognitive origins of prejudice and stereotypes, para 2). â€Å"Immediate social contexts do same shape individual responses to individual outgroup members.

Prejudice doesnt rely with people.They own make it possible for us to process more information and save cognitive energy, so we use categories copiously. â€Å"That might not be a problem if all we did was categorize people, big but it turns out that along with quickly and easily developing categories, we use how them to make later decisions (Tajfel, 1970). † (Feenstra, 2011, 6. 2 Categorization, para.It contributes to discrimination.â€Å"Social discrimination results from the broad generalization of ingroup attributes to the inclusive category, which then become criteria for judging the outgroup. Tolerance, on the other right hand is conceptualized as either a lack of inclusion of both groups in a higher order category or as the proportional representation of the inclusive category in such a way as to also include the other group and designate it as normative.† (Mummendey & Wenzel, 1999, P. 158).

It could be spread by the use of propaganda.d. , P. 10). Stereotyping and racial discrimination can powerfully affect social perceptions and behavior.Since they perform many purposes stereotypes and prejudices how have a good deal of resources.d. , P. 19).Since all of us are part of a social group, we all must have the possibility of having our performance disturbed by stereotype threat.

Competition for funds may additionally fresh produce bias.d. , P. 11). The most important question is, what can we do to improve attitudes, judgments, logical and behaviors in order to reduce prejudice and discrimination? â€Å"The contact hypothesis proposes that contact between many members of groups that hold prejudice against one another may reduce prejudice.Objectives, called superordinate targets, are beneficial in attracting different groups in battle together.Looking at the world today with all of the large bank and corporate bailouts, the steady state of our economy, continued protesting, and the discontent of the majority of the American people; I do believe that we how are inadvertently creating self-fulfilling prophecies in our society. In Self-Fulfilling Prophecies, Michael Biggs states, â€Å"A theory of american society could, in principle, prove self-fulfilling.Marxism predicts that capitalism is fated to end in revolution; if many people believe in the theory , then they could forment revolution (Biggs, 2009). † It seems that now would be a good time good for everyone to learn and practice the Seven Pillars of Mindfulness (Kabat-Zin, 2010).

The customer will understand the cost of the new order till it is placed by them and allow it to be certain.6 Conclusion). References Biggs. M. (2009).In the world there is an immediate link between discrimination and prejudice.uk/~sfos0060/prophecies. pdf Feenstra, J. (2011). Introduction to social psychology.

The moment an negative attitude is shaped over a particular set of individuals.Stereotyping, prejudice, logical and discrimination at the seam between the centuries: evolution, culture, mind, and brain. European new Journal of Social Psychology (30), 299-322. Retrieved from http://www2. psych.Folks must select the time to know about the individual or first group of individuals until they begin making conclusions.Mindful Attitudes. Retrieved from http://mindfulworkshops. com/? tag=non-judging. Mummendey A.

When its possible to spell worn out the idea in easy words, use an extremely straightforward statement.3, No. 2, 158-174. Retrieved from http://dtserv2. compsy.Three other theorists ideas play a important part in the movie.(n. d. ). The psychology of prejudice, stereotyping and discrimination: An overview.

In non violence issues resulting In this, and at times crime, aroused.Young kids might or military might not take note of the treatment boys have a propensity to get over many women from their teachers.What might be a history of the individual to an summary of the, likewise.Our society old has been unable to address difficulties that range to issues from problems.