Walkers Crisps Analysis | SWOT and PESTEL

Walkers Crisps Analysis | SWOT and PESTEL Jump to: Marketing Mix Analysis of Walkers | SWOT Analysis of Walkers Crisps | Product Lifecycle of Walkers Crisps | Importance of PESTEL Analysis | PESTEL Analysis of Walkers Crisps Introduction PepsiCo is a world leader in convenient snacks, foods and beverages with revenue of more than $43 billion and over 198,000 employees. PepsiCo took social and environment responsibility and provide hygienic products to their customers. They are committed to delivering sustainable growth and build trust with people. They have unique value because they bring people of different culture and diverse brands in different culture. To understand different culture is the advantage. They are integrated with suppliers, consumer, retail customer and communities. PepsiCo identify needs of customers and put right thing in right market place. Employing over 48,000 people and bringing in over $11 billion of business, Frito-Lay invigorates PepsiCos portfolio of products with plenty of good food and good fun. Frito Lay producing snacks on earth starting with simple, farm grown ingredients. They put their effort to minimize environmental factors and improving their snacks. Frito Lay provide best testy chips with less fats because they used natural ingredients, no using artificial flavor, color, and other ingredients that are associated with hygienic. Walkers Crisps History Henry walker (1880s) was a butcher as professionally. He belonged to a town Midlands near to the Leicester. In 1945 meat was scarce than Henry began cooking slices of potato. In 1954 first flavor crisps were introduced with ingredient cheese and onion. After that Henry Walker convert into crisps brand Walkers. Now Walkers has been introduced different brands in crisps and very famous in consumers who like snacks with different taste. Walkers Crisps are made from a good old British spuds. British land condition and temperature are suitable for potatoes production. Rain and mud are perfect for potatoes growing. Introduction of task In this task identify a type of growth for Walkers and requirement two marketing strategies and justify how Walkers can achieve competitive advantages and long term growth to use these strategies. Market Market refers to the group of consumers or organizations that is interested in the product, has resources to purchase the product, and is permitted by law and other regulations to acquire the product. Marketing Marketing is a management process responsible for identifying, anticipating and satisfying customer requirements profitably. Growth for Walkers Henry Walkers took step in crisps world and introduced different brands in market. Walkers created natural flavors and ingredients like sun seed oil (naturally lower in saturates) and capture potential market. According to survey conducted for marketing magazine by TNS that Walkers is biggest brand in UK. It sales was 505 million. One of the most important elements of growth is how to give leverage to their customer and which type of bond you build with your customers. Companies first step to build strong relation with customers. It is a good year for Walkers Crisps, which made 3rd place out of 100 grocery brands. With a 5.2% growth in brand value now Walkers brand worth 424.5 million pounds and previous figure was 403.6 million pounds. Walkers Crisps Marketing Mix Analysis The 5ps Products Walkers have introduced variety of products and produced new products and can see their products on market Walkers French fries Walkers lite Walkers sensations Walkers square Walkers quavers Walkers max Walkers monster munch Walkers cheese onion Walkers grilled bacon Walkers ham cheese Walkers saltsn shake Walkers success base on these products. Price In UK the price of Walkers Crisps around 30 p to 2.50 pound. In some places or stores their prices vary according to market. We see their price differ in hospitals, health club, and social club as compare to regular market. Place Places where the crisps are sold like stores, mini market, super market, retail stores or public places. Personnel Now over 5,200 employees are working in 15 locations. Only good quality potatoes are selected for making crisps. Every individual are attached with machine that peels the potatoes other in charge of slicing machine, frying, seal of approval, weighting. All work are done under supervision of management and finally loaded on truck. It takes approximately 20 min to full a tuck with crisps. Promotion Promotion is the part of marketing. Walkers promote crisps through media like television; newspapers etc. promotion is the key element of strategy to attract customers. In this era without promotion company can not be succeed because customer did not aware about brand without advertising. Main promotion of crisps is television and internet because its target market is child and young people and those who like salty things. Walkers Crisps SWOT Analysis (S)trengths Own potatoes production Sun seed oil (saturated fat) Natural ingredients. Provide range of taste in crisps Has taken steps to reduce carbon footprint. Biggest brand according to TNS. 3rd place out of 100 grocery brand. Good quality Lower priced products. Strong brands (W)eaknesses Create new product with high expenses People like healthy eating. (O)pportunities Go multinational Update technology Outturn every other company (T)hreats employees could go on strike high competition forcing people life style customer needs government influence potential entrance Walkers Crisps Product Life Cycle Now Walkers Crisps is in its maturity position because it is a biggest UK brand but when product get high position than its sales graph decline after maturity. Marketers develop new products. Walkers went to maturity after competition started its sales decline because competitors had introduced better quality crisps in low price in market. But it was no end of Walkers, it create new flavors and taste and push right button at right time. Marketing strategies for Walkers Walkers can adapt two strategies to achieve their objectives market development market penetration Market development strategies Every one is familiar with the Walkers brand. Walkers has strong brand in UK and captured 100% crisps market. They have proved their sales and good promotion. Walkers have established a very strong, compatible, reliable, qualitative brand. Walkers need to current products in new market because it is strong weakness that they dont focuses on new market. Other hand new market has potential like Asian market. Market penetration Walkers are working in UK, it has established its brand in current market but after maturity product naturally decline because new competitors enter in current market and provide resistance to the current market leader. At this situation R D department innovate new products t achieve competitive advantages. Walkers will try to come up with even more great flavored crisps. Justification for Walkers Intensive growth: Walker should adapt intensive growth to maximize its profit. Market penetration strategy Encourage new customer to buy more through advertising. Attract competitor customers to own products by new taste and style in current products Attract new users to tell them that its for you and essential for you. Market development strategy Expend new market where crisps like but few competitors Have additional distribution channel both including direct or indirect Sell new locations Above mention two strategies market development market penetration must be adapt to achieve long term objectives. Only few companies operating in Europe, Asia, Africa and others. It means that market have potential. Task 2 Introduction of task In this task discuss PESTEL analysis for Walkers. Assess the impact of technological change and globalization for the companys market planning in the next three years. What is a PESTEL analysis? PESTEL is the abbreviation of: P: Political E: Economic S: Sociological T: Technological L: Legal E: Environmental Many are factors that influence in macro environment of any organization. These factors effect on decision of managers of the organizations. For example, change in Tax, new laws, geographic factors, demographic factors (income change, style change, fashion change etc.), change in government policy are the factors that influence on organization. PESTEL analysis help the decision maker to analysis these factors and make solid decision. Example PESTEL Analysis: Political e.g. the pound, international trade, taxation policy Economic e.g. interest rates, exchange rates, national income, inflation, unemployment, Stock Market Social e.g. ageing population, attitudes to work, income distribution Technological e.g. innovation, new product development, rate of technological obsolescence Environmental e.g. global warming, environmental issues Legal e.g. competition law, health and safety, employment law Before making decision, it is necessary to predict micro and macro environment factors. Micro factors influence on the organization internal environment whereas macro factors influence on externally. Organization can not affect on these factors, nor do these factors directly influence on profitability of an organization. But through these factors, organization can minimize weakness and maximize strengths internally because strength and weakness affect organization internally while threats opportunity affects externally. PESTEL analysis is the useful tool to understand the broad picture of the environment in which an organization is operating. This is also tells about risk that are associated with market. Using PESTEL analysis: Internal environment is nor more complex as compare to external environment because to identify competitive change in landscape. So it is needs to undertake PESTEL analysis in regular base and for managers, using PESTEL analysis must be prepared to look all around them. Walkers Crisps PESTEL Analysis Now using PESTEL analysis of Walkers in UK: (P)olitical: These refer to government policy that may be change such as degree of invention in the economy. Identify in which environment you operate including tax policy, employment laws, trade policy, tariff, and political stability. If we analysis UK political system which is stable and perfect. National and international investors invest in UK. Because it is best place where numerous visitors and students are came. Political decision impacts on many areas in business environment. May be tax policy discourage investors and investors can switch off or any other political disability. In UK include face a big problem a recession. Walkers also face this problem. (E)conomics: Economic factors include interest rate, taxation, economic growth, inflation, exchange rates etc. High interest rates affect investor decision because investors borrow from bank to invest in his business but he will pay high amount to the bank. Inflation can affect, labors and employees demand high rates and they will purchase raw material in high cost. High national income growth may boost demand for firms products We are discussing the new market for Walkers to develop their market or launching new product in current market. (S)ociological: Change in social trends can impact on demand. Social factor is important. In UK population has been aging. This factor is caused increase in cost of organization. Staff is spent long time in organization that cause in increase salary and other benefits and retirement employees get benefit in the form of pension. In sociological environment culture values and norms directly affects on organization. Beside this others factor like health, population growth rate, career, security safety, global warming factors influence on organization. some countries very conscious on health issues and Walkers focus on this issue and has implemented clean environment plan. (T)echnological: Technological change impacts on business. New businesses create new products services and replace old technology. Innovation brings improvement in business and business take competitive advantage and capture new market and customers. Before online transition, customer was paid cash but now we can purchase every thing through online. Online shopping, bar coding, and other improvement in technology bring satisfaction both customers organization. Business can expand through new technology and make quick decision financially. It is necessary to Walkers to update new technology but technology change should not cause health and other related issues. (E)nvironmental: If we discuss environment it means we focus all environment factors. Now global warming is the biggest issue. This factor get high important among industries all focus on this issue and trying to minimize this factors. Firms are creating environmental friend products. It is necessary to Walkers to introduce such products which provide protection to the environment. (L)egal: It is related to legal environment in which firms operate. In UK, many legal changes that have been affected firms behavior. UK government has revised wages plan. This change has been impacted on firms cost. This may impact employment, resources, import/export, taxation etc. A Walker is UK Company so change in legal policy may not affect on it. Impact of Technological change: In modern ear technological has got great important. Every day new invention is going and organization updating their technologies. In past FORDISM change create great impact on all world and Fordism concept was is the combination of mass production to produce sustained economic growth and widespread material advancement. During this period, the system of organization of production and consumption has, perhaps, undergone a second transformation. Which when mature promises a second burst of economic growth. Now distance shrink and communication become fast and world become smaller. Internet has got great importance in this era and business are attached with business. E business has got significant importance in developed countries and developing countries are going to E. business. Most of the organizations are adapting produces and models that will helpful in future. Business making strategies for developing their strength and minimize weakness. Conclusion Recommendation: Walkers have very good market in UK, providing their customers good crispy products having twelve brands of snacks and crisps. They have captured forty three percent of UK market; have very good marketing strategy like having a former England football team captain as Walkers brand ambassador. But they have very potential growth opportunities which will need to be availed by having improved marketing strategy and addressing the hidden markets to penetrate in those areas, and also try to attract new customers into market, also the customers of their competitors. Also they need to keep updating on their system and technologies both for information sharing, marketing and product preparation to have improved quality of products and achieve the organizational goals and objectives.

The Past and Present Views on the Status of Women in Indian Society Ess

Introduction In India, past and present, the status and freedom that are held by women has and is in a constant decline due to both external and cultural factors that not only causes large panic, but defensive reactions that negatively affect and hinder the women in their culture. Many studies conducted, have shown that the influence of other cultures and religions have made an impression on the ideas of Indian men that have resulted in alterations to certain behaviors, attire, possession and customs. In the beginning the treatment and views of Indian women was somewhat degrading and depressing, often called the â€Å"dark ages†. Even in today’s modern times, although some changes have been made the condition and atmosphere of the Indian women has not transformed much. The changes can be best described as going from bad to not so bad. Rituals of Indian Medieval Times The many rituals that were in place in the medieval times are so horrific when compared to those of American customs relative to the women. There were many practices such as Saiti, the ritual of a woman dying at...

Drugs And Treatment Of Diabetes Health And Social Care Essay

There are two types of diabetes: type I Insulin Dependent Diabetes Mellitus ( IDDM ) and juvenile oncoming diabetes. It is caused by autoimmune devastation of Isles of Langerhans of pancreas. Type II: Non- Insulin Dependent Diabetes Mellitus ( NIDDM ) and big oncoming diabetes. It occurs above 40 old ages of age and go more common with increasing age. Type II diabetes is more common than type I. It includes about 90 per centum of entire instances. It varies within and between states and increasing throughout the universe. Familial constituent plays a major regulation in type II diabetes than type I diabetes. Identical twins are much more prone to type II diabetes than type I. If male parent or female parent has type II the possibility of disease in kids is 7-14 per centum. If both parents have type II diabetes so the possibility of disease additions to 45 per centum. Almost all patients who are holding type II is are symptomless. Other patients show symptoms like hyperglycaemia and vascular prostration.Former TreatmentsIn early seventeenth century a London doctor, Dr. Thomas Wills, confirms diabetes by trying his patient ‘s piss. He diagnosed his patients with diabetes mellitus, if the piss had a sweet gustatory sensation and he called it as ‘honeyed diabetes ‘ . Monitoring of blood sugar degrees by this method m ostly unchanged until twentieth century. In 1921, sawbones Frederick Banting, his helper Charles Best extracted insulin. They administered the extracted insulin to Leonard Thompson, a immature male child death of diabetes, with aid of Dr. Collip and Dr. Macleod. Within a twenty-four hours, Leonard ‘s perilously high blood sugars had come to normal degrees. This find is cardinal portion in diabetes history. In 1936 PZI, longer moving insulin was created. In 1952 Lente, which contains high degrees of Zn, advancing the longer continuance of action was invented. In 1950, unwritten medications- sulfonylureas were developed for the people with type II diabetes. These drugs stimulate the pancreas to bring forth more insulin, assisting people with type II diabetes maintain tighter control over their blood sugar degrees ( Diabetes Health, 1996 ) . The individual usage syringe was introduced in 1961 by Becton-Dickinson. This reduced the sum of hurting from injections every bit good as the clip consuming of boiling acerate leafs and glass panpipes. The first portable glucose metre was created in 1969 by Ames Diagnostics. Diabetes Health board member Dr. Richard Bernstein, in his book titled Diabetes Type II, Including Type I, depict his first Ames metre: â€Å" In October of 1969, I came across an advertizement for a new device to assist exigency suites distinguish between unconscious diabetics and unconscious rummies when the research labs were closed at dark†¦ The instrument had a four-inch galvanometer with a beady bearing, weighed three lbs † ( Diabetes Health, 1996 ) . New engineerings modified the size of glucose metres to the size of reckoners. Insulin pumps were designed as per the organic structure ‘s normal release of insulin in 1979. It pumps insulin utilizing a little acerate leaf which is inserted into tegument. But it had no force per unit area accommodation characteristic, so the users got awful hurting. To avoid this hurting Derata released modern needle free injectors holding adjustable force per unit area called Derma-Ject which are comparatively pain free. The haemoglobin A1c trial was devised in 1979 in order to make a more precise blood sugar measuring. With the A1c, haemoglobin, the oxygen-carrying pigment in ruddy blood cells, is used to track glucose alterations over a period of four months, the life span of the cell. Hemoglobin links with the glucose in blood ; the more glucose nowadays, the greater sum of haemoglobin linked with glucose. The A1c became a standard measuring for blood sugar control in the comprehensive ten-year survey from 1983 to 1993-the Diabetes Control and Complications Trial ( DC CT ) ( Diabetes Health, 1996 ) .Present TreatmentFinally an unwritten medicine was approved by FDA in 1995 that is Metformin ( biguanides ) . Like other sulfonylurea drugs Glucophage does non increase insulin production in the organic structure but it increases musculuss ability to utilize insulin. Another drug Precose was approved by the people with diabetes II. It reduces sudden rise in blood glucose degree because it delays the saccharides digestion after a repast. The patients should wait for long clip to take these types of drugs so, Lispro a rapid fast drug was developed which can be taken 15 min prior to repasts. In recent old ages unwritten hypoglycaemic drugs are good being used by the patients. Sulfonylureas are the first line of drugs like glimepride, gliclazide, Glucotrol. Weight addition is more with these drugs. To avoid this complication meglitinide parallels are derived such as repaglinide, nateglinide. They cause less weight addition and less allergic than sulfonylureas. Another drug phenformin a biguanide which was discontinued because it causes lactoacidosis and it does non demo any long term effects. Lot of combination drugs are used to handle insulin opposition. Biguanides can be combined with sulfonylureas, meglitinides and with glitazones to handle insulin opposition syndrome. But glitazones exhibits significant insulin opposition at this clip dose of sulfonylureas or of insulin should be decreased to counterbalance for any enhanced insulin activity. Combination therapy of Glucophage and rosiglitazone in patients with type II diabetes mellitus was studied to measure the efficaciousness of this therapy. This drug combination therapy improved the glycemic control, I? cell operation and insulin sensitiveness more efficaciously compared with separately metformin intervention. In some other surveies multi drug combination therapy is used which is ternary therapy with glimepiride along with Glucophage and a thiazolidinedione. This survey resulted in compared to double combination of Glucophage and thiazolidinedione. But it shows hypoglycaemia with low hazard. With these ratings we can state that usage of unwritten hypoglycaemic drugs are really common than any other type of dose regimen. ‘Anakinra ‘ the drug which acts an interleukin-1 receptor adversary showed successful lessening in glycated haemoglobin. It decreased the production of interleukin-1 I? cells in pancreas of human. Thus it regulates the high blood glucose degrees in the organic structure. New engineerings made really much easier in readying of insulin and their types. Recently Inhaled Human Insulin ( Exubera ) was approved by EU and US for preprandial usage in grownup patients with diabetes mellitus. It was good tolerated and was effectual in patients with type II diabetes mellitus when administered entirely or in combination with anti-hyperglycemic therapy or in combination with basal hypodermic insulin. Inhaled insulin, Exubera appeared to be effectual but it is non better than injected short moving insulin. It has no long term safety and is non a cost effectual intervention. Research workers showed involvement in patient ‘s life style besides. Surveies like control of Lifestyle Over and Above Drugs in Diabetes ( LOADD ) suggest that there was an betterment in both anthropometric and glycemic control steps, nutritionary intervention in patients with diabetes mellitus II who are at high hazard of cardio vascular disease.FUTURE TreatmentsFuture diabetes intervention is pancreatic cell organ transplant and islets of Langerhans organ transplant. Pancreatic cell organ transplant tests are done in 2009 on monkeys in which two monkeys showed effectual consequences and one monkey was died due to undetermined causes. Grape fruit ingredient is another new developing drug for diabetes chiefly for type II. ‘Naringenin ‘ compound nowadays in grape fruit makes the liver to fire fat instead than hive awaying after a repast. Recent tests in America utilizing ‘naringenin ‘ are successful in mice but non yet in worlds. It may be success in worlds and may be a good nearing intervention in type II diabetes. ‘Tolrestat ‘ is a new drug utilizing for distending micro vass and increase in tissue perfusion. Generally sorbitol causes inspissating of membrane of capillary endothelium, which leads to narrowing of micro vass and a lessening in tissue perfusion. STOP-NIDDM tests are done with acarbose therapy in pre-diabetic instances. It successfully prevents the figure of new instances by reconstructing I? cell map. Recent surveies proven that ‘resistin ‘ a compound in adipose tissue is moving as insulin resistant so selective I? 3 agonists are given for corpulent patients. Transplant of I? cells and incorporation of insulin cistrons in non I? cell lines are one of the approaching interventions for diabetes.DecisionThe betterments in diabetes attention should go on. Awareness should be increased in people who are at high hazard of the disease. All the drugs which are utilizing have side effects and lead to discomfort to the patients. In this background, there is demand to research therapies from alternate systems of medical specialties, which will be effectual, safe and good tolerated. For the past decennaries new medical specialties are discovered with new engineerings may be in future we can anticipate the drug which has no side effects and remedies diabetes. For the clip now insulin pumps and combination therapies are the best to handle diabetes.

The Controversial Issue Of Abortions - 1443 Words

As girls reach a certain age, they hit puberty and their bodies start to change. Mentally, their hormones, attitudes and perspectives on life start to differ. Physically, they start to grow in places that are visible to the human eye, but they also start to develop in places that we cannot see by just looking at them. This includes their reproductive system, which worldwide has caused many controversial issues that will be further looked upon throughout this paper. When the word â€Å"Abortion† is heard, a heated argument often arises between couples, families, governments, and most commonly throughout women’s minds around the world. Over the past hundred years, the topic of abortions has been an ongoing issue. Many people agree to this practice, while others see it as completely absurd. In the past, present and most likely into the future, women have very little say in deciding whether to have an abortion or to have a baby. For many women, rape is a major issue. Wit hout a choice, in most commonly a life or death situation, women are raped and impregnated by the man who raped them. In cases like this, the majority of women are not financially stable to have a child, nor are they physically or mentally prepared for the life they have ahead. This is when the discussion of abortion comes into place and the controversial argument begins. In Canada in 1892, parliament passed a criminal code that stated the prohibition of abortions as well as the sale, distribution andShow MoreRelatedThe Controversial Issue Of Abortion878 Words   |  4 Pagesrecent discussions of abortion, the controversial issue has become whether or not women should be given the right to take their unborn child’s life away. Many believe in all having the right to live while others believe in the right to be given a choice. Women do not want to be given restrictions, they want to be able to have a voice when making decisions. With abortion women have a hard time making thei r decision based upon the judgement others make if the decision of abortion is followed throughRead MoreAbortion : A Controversial Issue1256 Words   |  6 PagesAbortion is a very controversial issue. To first start out abortion is the deliberate termination of a woman’s pregnancy, most often performed within the first 22 weeks of pregnancy. People can either be pro-choice or pro-life for abortion. Being pro-choice means that people believe that it is a woman’s choice to get an abortion if they want one. Pro-life means people believe no matter what if a woman is pregnant they should have the baby; no abortion. I intent to explain why women who get pregnantRead MoreAbortion : A Controversial Issue Of Abortion Essay2668 Words   |  11 PagesAbortion is terminating a pregnancy before the fetus has been born. Abortion has been and still is very controversial and has had an increasing amount of cases all over the world. In 2000 there were over one million abortions in t he United States (Harper, et al., 501). Abortion is one of the most common procedures women undergo. According to the current abortion rates about thirty percent of women will have an abortion by the age of forty-five (Jones and Kavanaugh, 2011). Most abortions are attributedRead MoreThe Controversial Issue Of Abortion1555 Words   |  7 Pagestopic of abortion in the United States has been and remains one of the most controversial issues in western culture and politics. An abortion can be defined as the expulsion of a fetus from the uterus before it can survive on its own. This comprises two major forms of abortion: spontaneous, which is often referred to as a miscarriage or induced abortion, which is the deliberate termination of a pregnancy. The term is commonly used to refer to the induced abortion, and this is the abortion, which hasRead MoreThe Controversial Issue Of Abortion865 Words   |  4 Pages Today, people have the right to voice their thoughts regarding a topic, rather they’re different or alike, creating a new philosophy about it, or supporting the traditional belief. In regards to the topic, Abortion has been a subject of controversial matters. Some believing they have the right to do such an act while others would absolutely disagree. Before supporting such an act or not, we typically take into consideration the goods and bads of the action first. While taking a life might be oneRead MoreAbortion : A Controversial Issue911 Words   |  4 PagesAbortion is a controversial issue in many countries all the time and there are always two sides of abortion. Pro-life supporters believe that abortion is immoral, so they argue that it should be illegal because an unborn baby is life. However, they do not figure out that woman who is on the inevitable situation such as infection, rape, or extreme poverty would still have the abortion even though the abortion is illegal. Many women die due to unsafe abortion, which is illegal and performed by uneducatedRead MoreAbortion : A Controversial Issue843 Words   |  4 PagesAbortion Abortion has been a very controversial issue in the United States for the past several decades. Many people think that is it morally wrong. To say that something is morally wrong is an opinion. Since everyone’s opinions are different on this topic there have been many court cases and protests against abortion. However there are a lot of people out there that believe that abortion is a rightful decision. My personal opinion on the abortion controversy is that every woman should have theRead MoreAbortion : A Controversial Issue989 Words   |  4 Pagesaverage total of abortions performed annually in America (operationrescue.org). Abortion is a very controversial issue in the United States and all across the globe. First, I will discuss the different types of abortion. Next, I will explain when the abortions are performed. Then, I will share some of the laws regarding abortion in the United States. Finally, I will express my views on abortion. Abortion should be illegal in all states. First, I will discuss the various types of abortion. There are threeRead MoreAbortion: a Controversial Issue1159 Words   |  5 PagesAbortion: A Controversial Issue One of the major controversial issues confronting the society today is abortion. I choose abortion as the topic of discussion since it contradicts my values and beliefs. Abortion is the extraction of the human fetus from the mothers womb with an intention to end the life of that fetus prior to its natural birth. The controversy surrounding abortion is whether it should be legalized or not? In my opinion, abortion is morally and ethically wrong because it leadsRead MoreAbortion : A Controversial Issue882 Words   |  4 Pagesconsider abortion as a rightful act, and abortion is a name of destroying human life. Now a days our society faces several types of issues Abortion is one of the complicated issue for both ways health and society that’s why abortion become a very controversial issue that’s become debatable in politics. In addition, these researches will describe the different issues of abortion, such as, legal laws on abortion, restriction of abortions, rate of ab ortion and consequences of the abortion. Abortion is